314-650-9537
SARONI KUNDU
Author. Speaker. Mental Health Advocate
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I Help Organizations and Families Create Human-Centered Change—From the Boardroom to the Living Room
I’m a mental health advocate, clinic owner, author, and customer experience strategist committed to designing more compassionate systems—whether that’s in healthcare, business, or the home.
My journey began in corporate customer experience (CX), where I helped companies drive revenue, reduce costs, and improve culture through analytics-driven strategies. Today, I combine that expertise with my personal mission: to make mental health care more accessible, conversations more open, and healing more human.
Through my book Hope Starts at Home, speaking engagements, and my work as the owner of an Ellie Mental Health clinic, I support organizations, parents, and communities in creating real, measurable impact.
My Evolving Focus & Impact
✅ Author & Speaker – Launching Hope Starts at Home, a guide for parents and teens navigating mental health. Now speaking globally on grief, healing, and family-centered advocacy.
✅ Mental Health Entrepreneurship – Own and operate an Ellie Mental Health clinic in Missouri, focused on improving patient and provider experiences.
✅ CX Innovation & Strategy – Revamped onboarding and customer journeys that led to double-digit growth in client acquisition and retention.
✅ Human-Centered Leadership – Blend data, empathy, and design thinking to improve both business performance and individual well-being.
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Why It Matters
This work is deeply personal. After losing my sister to suicide and walking alongside my children in their own mental health journeys, I saw firsthand how broken and isolating the system can be.
That’s why I now speak, write, and build from both sides of the equation—clinical systems and family lived experience—helping others bridge the gap between pain and support, chaos and care.
Let’s Work Together
Whether you're a healthcare organization, a school, a corporate team, or a parent-led group, I bring a unique blend of strategic insight and heart-centered storytelling to every conversation. Let’s create lasting change—together.
EXPERIENCE DESIGN STRATEGY PORTFOLIO
Showcasing The Work
ELLIE MENTAL HEALTH
As an investor into the Ellie Mental Health franchise, I was able to highlight gaps in franchise operations with clinician experience and health insurance in Missouri, highlighting the need for including Missouri health insurance specialists in the client onboarding process leading to a 50% increase of billable clients over a 3 month period. I also highlighted opportunity areas in unifying insurance tools for front-line call center workers to streamline the insurance verification process.
EQUIFAX WORKFORCE SOLUTIONS
As a senior director of CX and Service Design strategy, I led the experience strategy initiative to transform the customer experience of legacy systems with manual processes to a modernized customer experience of the E-Commerce sign-up and onboarding customer journey saving the customer support team time and resources. I leveraged Design Thinking methods to solve complex problems as we transformed legacy experiences to an ideal state modernized experience.
I led the introduction of a chatbot strategy to optimize the help & support for customers and led the modernization of the pre-login & post-login help and support experience strategy to optimize manual intervention and support.
MASTERCARD
Driven by my passion towards the principles of User Experience, coupled with the need for this practice in the cybersecurity and fraud departments, I founded and led a UX practice growing the team from 0 to 11 UX designers and researchers. My team was responsible for the UX of 4 critical products lines on the fraud and risk management B2B web platforms, serving the world’s largest banks and financial institutions, along with Fortune 50 merchant clients.
PODCASTS
ENDORSEMENTS
Recommendations